More than 7.5 million players of the popular Facebook game “Car Town” (www.cartown.com) can simultaneously expand their virtual vehicle collections and make a donation to the Japan Earthquake and Pacific Tsunami relief by completing an in-game purchase of a new limited-edition red and white Red Cross ambulance.

When top drivers hit the new asphalt at Daytona International Speedway this Sunday, they’ll be joined by a whole new field of virtual drivers and pit crews, thanks to a partnership among Cie Games – publisher and developer of the popular Facebook game Car Town (www.CarTown.com) – NASCAR and International Speedway Corporation, parent company of Daytona International Speedway. The goal: give millions of racing enthusiasts an entirely new way to experience auto racing.

Cie Games (www.CieGames.com), a leading developer of high-quality online social games, has partnered with five exotic car manufacturers to bring the real world’s most coveted automobiles into the virtual world of Car Town (www.CarTown.com), the popular Facebook game that lets players collect and customize virtual cars, build their ultimate garage and race against friends.

Building its brand messages directly into the game play of the popular social game Car Town – the only game on Facebook built around licensed automotive brands – today launched a six-month advertising campaign within the game that includes branded missions, virtual item giveaways and new State Farm-branded promotions that let players earn bonuses of virtual currency.

The space-time continuum now intersects with cyberspace – as Doc Brown’s DeLorean time machine from Back to the Future makes the art of time travel possible within the popular Facebook game Car Town (www.CarTown.com).